At Prism, we are driven by a deep-rooted commitment to corporate social responsibility (CSR) and believe that a successful business is one that not only generates economic value but also contributes positively to society and the environment. Our CSR efforts are guided by our core values of integrity, sustainability, and empathy, and we strive to make a meaningful and lasting impact in the communities we operate in.

 

Environmental sustainability lies at the heart of our CSR strategy. We recognize the urgent need to protect our planet and mitigate climate change. To this end, we have implemented many initiatives to minimize our environmental footprint. We continuously invest in renewable energy sources and energy-efficient technologies to reduce greenhouse gas emissions. We strive to minimize waste generation and promote the circular economy through responsible waste management practices and recycling programs. Furthermore, we are committed to sustainable sourcing, working closely with our suppliers to ensure they adhere to our rigorous environmental standards.

 

Community empowerment is another fundamental pillar of our CSR approach. We strongly believe in giving back to the communities that support us. Through strategic partnerships with local organizations and non-profits, we address key social issues and contribute to the well-being and development of the communities we serve. We actively engage in initiatives that promote education, healthcare, and access to necessities, particularly in underprivileged areas. Our employees also play an integral role in community engagement, volunteering their time and expertise to support various causes and initiatives. We believe that by working together, we can create positive change and build stronger, more resilient communities.

 

Ethical business practices form the bedrock of our operations. We are committed to conducting our business with the utmost integrity and transparency, upholding the highest ethical standards in all our dealings. Our employees are trained to follow a strict code of conduct that emphasizes fairness, honesty, and respect. We take pride in our diverse and inclusive work environment, fostering equal opportunities for all and promoting a culture of respect and collaboration. Additionally, we hold our suppliers and partners to the same ethical standards, ensuring that they share our commitment to fair labor practices, human rights, and environmental stewardship.

 

As part of our CSR initiatives, we also actively engage in philanthropy and support charitable organizations that align with our values and goals. We believe in harnessing the power of collective action to address pressing societal challenges and create positive social change. Through financial contributions, employee volunteering, and strategic partnerships, we strive to make a meaningful difference in education, healthcare, poverty alleviation, and environmental conservation.

 

We run a lot of charitable ventures under our trust, the Jitendra Kirtilal Bhansali Trust:

Eye camp: Every year, we run an eye camp where we do ___ cataract surgeries for underprivileged members of our society from all across India. These cataract operations are done free of cost as we try and help as many individuals and families as we can.

Education: We are very closely associated with the Friends of Tribal Society organization that helps provide education to children all across India. Through the Ekal Vidyalaya Foundation, we run 1,00,000 one-teacher schools teaching 30,00,000 students across India.

CADIndia: Very recently we have created our charitable venture called ‘CADIndia’ where we teach Jewellery CAD design (Rhino and Matrix software) to students at very nominal rates. Through this training centre, we provide them with an opportunity to learn a highly-skilled job that will enable them and their families to gain financial security. 

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At Prism, our CSR journey is an ongoing commitment to doing better and being better. We regularly assess our CSR programs and set ambitious goals to drive continuous improvement and maximize our positive impact. We believe that by integrating CSR into every aspect of our business, we can create sustainable value not only for our stakeholders but also for the planet and future generations. Together, we can build a brighter, more equitable, and sustainable future.